We all know sunscreen is important to protect ourselves and those we love from excessive sun exposure. However, it is frustrating that there are so many health questions about the ingredients in some sunscreens, mixed information about spf counts, and even concerns about what applicator type to use–spray, wipes, roll-on, lotions, and on and on.
How does a mom who’s a skin-care guru decide about sunscreen?
Meet Tracy Orr O’Keefe, an active mom with 20 years’ experience in the beauty industry at brands like Cover Girl, Origins, and Clinique. (Note: Tracy looks about 30 in her pictures, so she must have started working in fifth grade–OR maybe she knows lots about sun protection).

Tracy and her son, Finn

Even Tracy’s not sure which is the best product overall. The safest option is to stay out of the sun during peak hours if possible — and wear a hat, long sleeves, and shades. But Tracy enjoys getting some sun, as most of us do.  Now what? Here are her thoughts:

I love being outside – all year round: hiking, biking, even just walking around town. During summer, spending late afternoons on the beach and cruising in a convertible are among my favorite activities….

As a result, I take my sunscreen very seriously. All my friends know it. If I’m not encouraging them to hydrate, then I’m reminding them to apply – and reapply! However, now that I have kids, my husband and friends are getting burned more often … I’m so focused on the kids that I’m forgetting to help “protect” all others!!

When choosing sunscreen, my m.o. is to:

– choose a high SPF (30 or higher for optimum protection from skin-burning UVB rays).  Even though experts say there is little incremental difference in sun blockage after SPF 50, I do use higher SPFs (up to 70/80) for my face and chest area … every little bit helps!

– read labels for “broad spectrum” coverage and ingredients that experts/dermatologists say provide the best UVA protection (UVA rays penetrate into the dermis and can cause premature aging, and much worse!).  I look for natural, physical blockers such zinc oxide and titanium dioxide, paired with chemical blockers such as avobenzone and mexoryl.  (Yes, the “very green” may want to avoid the chemical ingredients, but I prefer the look and feel of the “mixed” formulas and hate the blue-white sheen the purely natural blockers can leave behind.

– look for antioxidant ingredients (such as Vitamins C and E, white or green tea).  These are a “bonus” if you can find them, as I have seen studies that show antioxidants can help calm inflammation from the sun and help boost the body’s defenses against oxidative damage.

– In the past, I preferred PABA-free sunscreens, but I think most are PABA-free these days.

I have found reading EWG’s website and sunscreen report to be useful in educating myself about the many inherent category issues, but I do not just take their ratings at face value.  There are so many complexities when it comes to sunscreen science and studies.  I’m always amazed how multiple, seemingly-valid scientific studies can contradict each other! Ugh. It’s hard to know what studies or claims to trust these days. And it is very frustrating that the FDA hasn’t addressed this sooner, at least for the sake of clearing up consumer confusion and driving some consistency in claims and labeling.

My advice to moms:

– stay out of the sun in the height of the day, and use beach umbrellas, etc., to create shade when on the beach.

– cover up (yourself and the kids) with hats and clothes with built-in sun protection.  (My kids wear long sleeve “rash guard” shirts on the beach except when it is stifling hot.)

– when choosing sunscreen for the kids, be super-prudent and stick to the natural/physical blockers such as zinc oxide and titanium dioxide.

– always apply A LOT of product as that helps ensure proper protection, and reapply often (every 2-3 hours), even if the sunscreen says it’s sweat/waterproof.

– even when not on the beach, use a daily moisturizer with UVA/UVB protection, but don’t use it at night, too … no need to load on unnecessary ingredients when there is no sun to be protected from.

At the beach

We think Tracy’s advice is smart and practical. At Practically Green we offer additional info on how to be safe in the sun. Here are some more good resources to help you find the right sunscreen for you and your family:

Conscious Consumer:  12 safe and effective sunscreens

American Academy of Dermatology

Skin Cancer Foundation

Have you found a good all-natural sunscreen?  Let us know!