Laura Reedy Stukel lives in Elmhurst, Illinois, a city of 45,000 people 18 miles west of Chicago. Last year, she and her husband Ray rehabbed their 1960s house “around energy efficiency” – lower utility bills and a healthier home were the goals. They performed an energy audit, added insulation and weatherstripping, upgraded their windows, bought energy-efficient appliances, installed water-saving fixtures and programmable thermostats. Her project won the Better Homes and Gardens magazine’s 2009 Home Improvement Challenge. Laura decided to create a business out of the experience:

I was selling real estate at the time. As I talked to my clients about nuts-and-bolts stuff like getting an energy audit and insulating the attic and the basement, I saw they wanted to do these things because they’re money-saving, but they didn’t know where to begin. There aren’t a lot of easy resources for information on how to do it. I realized it didn’t have to be so hard.

As Elmhurst’s first EcoBroker Certified sales agent, she’s “working on a shift from green real estate to green real-estate consulting. My niche is around home retrofit. I found I really wasn’t touching enough families in the one-to-one real estate approach. I’m putting the pieces in place and working it out so my children (4 & 6) don’t notice the shift, and I hope to launch officially in the fall.”

She’s already developed two programs for buyers and sellers: Ready, Set, Green Homes(SM) and the 5×10 Project Challenge:

I created The 5×10 Challenge to help any homeowner take five smart steps towards energy efficiency before the end of 2010.  I recommend a project budget of $5000 because it earns the maximum tax credit of $1500, so the project really only costs you $3500.

My niche is around the boring side of energy efficiency. That is what I call it. I have no problems if you want new windows, geo-thermal, solar, etc. But you have to do your homework first: get an audit, air seal, insulate, etc. It is expensive (even with tax break), so it’s not realistic for everyone. But if you can cut your energy bills by 20-30% by doing 5×10 you can stop there for now and feel great about the green you did do, instead of not doing anything because you don’t have the funds to do geo-thermal.

“I’m Impressively green on the Practically Green Quiz,” she told us. “Our remodel was very green, but it was insightful to see how much better we can do on daily purchases. To be honest, I’m always rushing at the store and never really thought about how easy recycled tissue, etc. would be.  So we’re one step greener now thanks to your site!”

Another fact about Laura: Ray hates air conditioning. Especially, he hates to sleep in it. Even in torrid conditions. “We definitely use the air but when we’ve tried everything else. When it is humid and above 83 or so we will turn on for the day. On some days we run only overnight if temps are not going to drop.” In the interest of a happy marriage, she recently investigated alternatives to not turning on the AC. Here’s an excerpt from the article she posted earlier this week:

The Spin on Fans

Temperatures are heating up for the next week.  With warm days and cool nights, the end of summer in Chicago is a unique opportunity to virtually eliminate your need for air conditioning – and it is easier than you may think!  I think being green is all about doing the most with the least. “Fan Season” (late spring and late summer) is an ideal time to do more with less!

All you need is a couple of fans and a quick check of the weather. My list below will tell you when to use which fan to slash your AC use.

Fan Options:

Ceiling fans - Consumer Reports found good options around $50-250.

1 window fan per bedroom – Window fans like this one recommended on Amazon run about $40 each.    Window fans can pay back in a season!

Fan unit on your AC equipment.

Paying a wee bit of attention to your local weather is key to getting the most out of your fans. Go to http://www.weather.com/, enter your zip code and hit “find weather,” then select the “hourly” forecast. Get a general idea of:

Local humidity

When night-time temperatures will start to drop and how low they will go.

If the winds are going to be breezy or calm.

Don’t forget to factor in neighborhood considerations. Open windows are not good for allergy sufferers or light sleepers!  Be sure to consider allergy levels and sound issues before switching over to fans.  Oh yes, and don’t forget to consider local wildlife too.  Skunk mating season does not work well for using fans, and you could end up discovering a family of sparrows at 4 am that you didn’t know were your neighbors!  If sound is an issue overnight, consider using fans with open windows at dusk and running on high for a few hours to cool the room completely.  Then shut the windows before you go to bed.

Excerpted with permission from Not Yet Green: Solutions for the Not YET Green Home. Click here for the rest of the story.