Catherine Rust is the Founder of Butterfly Effect Consulting, or BEC Green.

We’re all about helping to demystify what makes a green building product green and what doesn’t…. I decided it was time to start a blog dedicated entirely to green building materials available in the greater Toronto area, so here it is!

Cathy lives in center-city Toronto “within walking distance to the subway, shops, movie theatres, bookstores, and five (5) authentic French patisseries. Our new location has cut our driving miles in half annually and my teenage boys know the subway system by heart.” Her favorite green product is Concrobium, a mold-control substance. She rhapsodized about it here.

My greenness is of the practical, almost armchair kind. If it’s easy to do and within my price range, I’ll do it. Conservation in particular is one of the rules I live by — it’s probably why our house looks so dark at night! I’m not one to easily part with my money, so a green product has to be something that actually makes sense before I’ll consider buying it…. We don’t live a green lifestyle: we’re not vegetarians, we drive two cars (one is a mini van, the other a Jetta Diesel) and we have three kids — all pretty much environmental no-nos. I am a walking contradiction — like most humans.

Cathy Rust and her family

Cathy discovered Practically Green a few months ago, and she blogged about it this week:

When you first use Practically Green you can take a quiz to find out just how green you really are. It’s a way to see what you’re already doing and what steps you can take to lighten your CO2 load. Unlike other online “green lifestyle” quizzes I’ve taken, this one is quick but accurate. For the most part, when I’ve taken other quizzes, the quick ones are incredibly inaccurate while the detailed ones have you pulling out a year’s worth of utility bills for measurement. Practically Green has done a lot of thorough research behind their quiz, so if it seems simple, it is, but the results are sophisticated. The quiz focuses on your current lifestyle behaviour. Once you’ve completed the quiz you’re given a rating from “Barely Green” all the way up to “Superbly Green.” I hate to brag, but I’m, ahem, “Impressively Green,” second highest level. The quiz gives you points in four categories: Water Use, Energy, Health and Stuff. These are great categories because they basically cover everything from the kind of materials you shop for and put in your home, to what you eat, what kind of transportation to use. Your initial score serves as your benchmark. My worst marks were in water efficiency, something I’ll have to investigate further because I thought I was actually doing well in that area — I see aerators in my future!

Achieving the next level of “greenness.” Once you’ve figured out your starting point, the site offers endless ways for you to advance to the next level of “greenness.” It also gives you the opportunity to commit to different actions and you’re awarded a different number of points depending on the action taken (ie. “carpooling” gets way more points than “using cold water for laundry” which also acknowledges the increased effort level and benefits).

Each time you log in and go to your account you see how you’re doing. You can also share your efforts with your friends and invite them to join in. Doing something in a group can further help you achieve your goals. Practically Green also shows you how you’re doing in comparison to other Practically Green participants. If you’re competitive, this is a great way to push you to do better.

The detailed explanations as to why you should take a particular action are also helpful and all of the information on the site is backed up with authoritative data and more resources if you’re interested in learning more about a subject.

Finally, once you’ve committed to taking a particular green action, the site offers suggestions for the materials you can use and, if possible, where they’re available. Practically Green is still in its early stages so give it a try! They’re always looking for feedback to continually improve the site.

Last year, Cathy earned a LEED AP (Leadership in Energy and Environmental Design). She holds a B.Sc. in Biology (specialist, Human Genetics) from McGill University, and an M.A. in Political Science and Environmental Studies from the University of Toronto. Before becoming a mom, she worked as an environmental consultant, in the 90s, “which was pretty much like talking to a brick wall.”  You can find her at http://becgreen.ca