Rachel Lincoln Sarnoff is not into guilt; she’s into information. She’s not about forcing you to change; she’s about giving you alternatives. “Because everyone wants to make a difference, but no one wants to give up the little things that we love. Making a difference doesn’t have to mean making a huge change in your lifestyle. Sometimes it just means considering the alternatives.”

Rachel grew up going to pow wows – the real-live kind. “My dad is a Native-American studies professor at UCLA, and I had more exposure to environmentally conscientious options than most people typically do. I thought of myself as pretty green, but in fact I was still cleaning house with chemical cleaners, and using nail polish and lipstick that had bad stuff in them.” For years, Rachel wrote about fashion and beauty for publications like Women’s Wear Daily and Self. When she was pregnant with her third child, she had a second look at the products she’d been using:

I realized there were so many more amazing options: Lipstick without lead? Mascara without mercury? Organic cotton? Upcycled clothes? The light bulb went off. Here was the truly revolutionary fashion and beauty that I’d been waiting for. These products really were doing something different: They worked, without any side effects on me, or the Earth.

Rachel wanted to write about it, so she created EcoStiletto: “eco-friendly solutions for an ecoista shopaholic.” And today she has 30,000 subscribers.

“The Big List of Things that Suck” is one of her favorite features on the site. “I was beginning to repeat myself, telling why organic cotton is so important, so rather than repeat myself, I started a list. And I invented words, like Sustainabully. The list is intended to make you laugh and think a little bit, not necessarily in that order.

(That’s Sustainabully as in, “I might use biodegradable toilet cleaner, but I’m not about to deny my kids the occasional restaurant hamburger and fries—though I can’t help reminding them what factory farming is doing to the planet. I live by example, but I’m not a sustainabully.”)

By now, Rachel’s List is enormous. She guesses it might run 40 pages if you printed it out. Luckily, it’s arranged alphabetically.

Here’s MICROWAVING IN PLASTIC, for example:

Please don’t microwave food in plastic containers. Yes, it’s quick and easy, but it also speeds up the migration of cancer-causing and hormone-disrupting BPA chemicals into your food. Yummy.

Where to find it: TV dinners; lazy cooks.

Suck less: Glass or dishware is safest for storing and heating food. See BPA.

Rachel’s great on translating pithy environmental definitions for a growing audience that’s interested in green but not interested in sacrificing verve to get there:

Going shopping? Before you hit the mall think about this: The average American generates 11.8 million tons of textile waste—10 pounds for every person—every year. That’s four million tons of solid waste every year, or four percent of the content of our landfills, just from the clothes we throw out!

Bottom line: if you like your green info served up with cosmetic swagger, celebrity interviews, and shoe give-aways, EcoStilleto has some fantastic information with attitude. Perfect for an ecoista shopaholic.

Typical giveaway: Cri de Coeur shoes, made of vegan materials

Follow EcoStilleto on Twitter @ecostilettor

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Read Rachel’s new site, MommyGreenest, about her life raising three kids.